Travel buyers do not want a lecture on language models. They want to know whether the phone will be answered, whether the booking will be right and what it costs. Learning to explain AI in those terms changed how we build as well as how we sell.
Outcomes before mechanisms
Lead with the result: every call answered in under a second, every enquiry captured, agents freed for complex trips. Explain how it works only when someone asks — and then in plain language.
Words we retired
- 'Leverage', 'synergy' and anything else that means nothing
- 'Revolutionary' — buyers have heard it from every vendor
- Model names and parameter counts
- 'Human-like' without a demonstration to back it up
Show, then explain
A two-minute live call does more than a forty-slide deck. Let the buyer interrupt the assistant, ask it something awkward and hear how it recovers. Then talk about how.
Honesty about limits sells
Saying what the assistant will not do — close complex sales, handle complaints, replace the team — builds more trust than any claim of what it can. Buyers are deciding whether to believe you; make that easy.
If a travel agent cannot repeat your pitch to a colleague in one sentence, it is not finished.
